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The origin of Wite-Out®; Brand correction fluid can be traced back to two individuals: a clerk in an insurance company and a gentleman who worked with chemicals as a basement waterproofer.
| 1966 |
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Wite-Out Brand correction fluid had its beginnings in 1966, in Washington D.C., thanks to the ingenuity of George Kloosterhouse and Edwin Johanknecht. An insurance company clerk, Mr. Johanknecht needed a correction fluid that would work on photostatic paper, which was most commonly used for photocopying. When applied to photostatic paper, correction fluids on the market caused the writing to smudge or bleed. This resulted in messy corrections.
Mr. Kloosterhouse teamed up with Edwin Johanknecht who, as a basement waterproofer, was experienced in working with chemicals. They introduced their first product, Wite-Out WO-1 Erasing Liquid, which was the first "For Copies" fluid that worked on photostatic copying paper. In 1971, they incorporated their business as Wite-Out Products, Inc.
From 1966 to 1981, the company sold correction fluids that were water-based. These products offered a unique feature; they were "washable," meaning you could rub a small amount of water over a correction you had already made and start over again. While the early Wite-Out correction fluids were of high quality, they dried too slowly and didn't work on a variety of applications, such as typewritten copy, or pen and ink.
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| 1981 |
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In 1981, Archibald Douglas bought Wite-Out Products, Inc. and became its chairman. Under his direction, the company introduced faster-drying, solvent-based fluids.
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| 1990 |
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In July 1990, the company revolutionized the industry with the introduction of For Everything® Correction Fluid. Effective for all applications-typewritten, handwritten, copied or faxed-For Everything Correction Fluid eliminates the need for three application-specific bottles and thinner fluid. In addition, For Everything Correction Fluid does not contain chemicals known to deplete the ozone layer.
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| 1992 |
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In June 1992, Wite-Out Products, Inc. was acquired by BIC Corporation, the leading manufacturer and distributor of writing instruments in the U.S.
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| 1994 |
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Two years later, in January 1994, BIC launched four new Wite-Out Brand correction fluid products, including Wite-Out For Everything - Quick Dry; Wite-Out For Everything - Extra Coverage; Wite-Out For Everything - Super Smooth and Wite-Out Water Base. All four products come in specially designed easy-to-use bottles featuring vibrant, color-coded packaging. Each vibrant, color-coded product represents a customized unique formulation.
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| 1997 |
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In September 1997, BIC announced it was launching Wite-Out Brand correction tape, a newer, cleaner, faster way to make corrections. Unlike a bottled correction fluid or pen, BIC Wite-Out correction tape glides on smooth and dry and provides clean, precise, instant corrections. The tape comes in a handy, portable, see-through dispenser, which fits easily into the hand and corrects with a sideways action - much like a highlighter. Wite-Out Brand Correction Tape began selling in stores in Spring 1998.
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| 1999 |
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In October 1999, BIC introduced the correction fluid "Foam Applicator." The innovative foam applicator provides neater, more precise corrections. The foam applicator allows the user to make smooth, flowing corrections that are cleaner and easier to write-over.
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| 2001 |
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In 2001, BIC introduced another key player in the Wite-Out Brand family of correction products with the launch of the Shake 'n Squeeze™ correction pen. The Shake 'n Squeeze correction pen is a squeezable correction pen that offers a soft-squeeze barrel. A fine, needle-point tip for precise corrections. With all the benefits Shake 'n Squeeze has to offer combined with a competitive price point, BIC has a winner in its hands.
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| 2002 |
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In 2002, BIC introduced two new correction products to the Wite-Out Brand family, the Exact Liner® and Correction Film in a compact dispenser. Great for use in the office, school and home, both of these correction products are film-based, which allows for an easy, smooth lay down, resulting in precise corrections. These products dry instantly and leave no shadow effects, allowing the user to immediately write-over the corrected area.
The Correction Film in a compact dispenser features a protective cap for easy portability, while the Exact Liner® products hold like a pen for a comfortable correcting experience. Both the Exact Liner and the compact dispenser correction film products, are available at retail and office supply stores throughout the U.S.
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| 2006 |
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In 2006, two new correction products were introduced by BIC, the BIC Wite-Out brand BIGWheel® Correction Tape and the DeleteOTM Correction Tape.
The BIC Wite-Out BIGWheel® Correction Tape is the first correction tape to feature wheels to guide application for a smooth and precise lay down of the correction tape. The DeleteOTM Correction Tape with a comfort grip can be held in 3 different positions for a comfortable experience while making corrections.
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| Future |
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BIC Wite-Out Brand strives to be the correction brand of choice among consumers, offering a complete line of correction products. We will continue to introduce innovative products that address the needs of our consumers, and provide easy-to-use correction products that consumers can trust to get the job done. Mistakes beware!
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